Help your customers take the next step

Help your customers take the next step

Whenever you create marketing, you always want your customers to take a particular action after they’ve consumed that marketing. It might be to place an order, sign up for a webinar, subscribe to a newsletter or something else. There are two ways your customers can...
You need to create content your customers care about

You need to create content your customers care about

Do you want your customers to consume your content marketing? If so, you need to … wait for it … create content they care about. Yes, really. Here’s what that means – content they find interesting, relevant and helpful. Here’s what that doesn’t mean – content your...
Want more credibility? Publish more content

Want more credibility? Publish more content

It’s time to change your mindset about content marketing. Stop thinking of your business as, say, an accountancy practice that does content on the side … and start thinking of it as a media company that does accounting on the side. Once you take that approach, you’ll...
Talk to your customers like you talk to your friends

Talk to your customers like you talk to your friends

A lot of marketing copy is hard to read – which is strange, because the aim of marketing is to attract customers, not repel them. That’s why your business needs to publish easy-to-read marketing. How? By using: Simple words Short sentences Concise messages That’s how...
Let your customers dictate your social media strategy

Let your customers dictate your social media strategy

Every business should be on social media – but that doesn’t mean you need to be on every single channel. The point of marketing is to get in front of your customers. And most of your customers are likely to congregate on just two or three main channels. For some...