Is your brand working from the AIDA framework?
Being entertaining catches attention.
What gets attention gets seen.
What’s entertaining generates engagement.
And if it’s engaging it starts a conversation.
Those in marketing will recall
Awareness, Interest, Desire, Action
That’s how brands used to map their engagement journey.
Today in a digital marketplace and in a world of instant gratification this process still holds good.
There is, however, a common connector linking these.
It’s not the product features.
It’s not the price point.
It’s not technological finesse and efficiency.
The ability to have the brand touch the heart of its prospect.
That starts at the entertaining or awareness stage and runs through to action and beyond.
This is—the brand experience.
Creating a brand experience that delivers on these needs:
- Clarity of purpose
- Persistence and consistency
- Believe in the brand promise