Whenever you create marketing, you always want your customers to take a particular action after they’ve consumed that marketing.

It might be to place an order, sign up for a webinar, subscribe to a newsletter or something else.

There are two ways your customers can find out the correct action they need to take:

  • You can hope they guess
  • You can tell them

If you don’t tell them what action to take, don’t be surprised if they fail to guess.

That’s why your marketing needs to include a call-to-action. Your customers will appreciate the guidance.