More marketing = more trust = more sales.
Customers won’t buy from you if they don’t trust your business and don’t trust your products.
So how do you win that trust? You do it by building a relationship with them – through marketing.
The more times you get in front of your customers, the more useful information you share and the more help you provide, the more they’ll feel they know, like and trust you.
Once you’ve won their trust, you become a credible option the next time they decide they need the sort of product your business sells.