Culture and marketing are inextricably linked.
The internal experience that we call employee engagement and experience is the manifestation of culture tangibly. Culture is the environment in which business runs.
The process, systems and leadership are the three things that create the culture. Together these deliver an experience that the employees feel. Which employees either love or hate. There no third option!
The emotional feeling that employees have gets manifested externally as the customer experience. Which each employee delivers in their individual role interfacing with the external community.
Good culture creates great marketing.
If a business wants to get more sales it needs to get its culture right.
Every business has a unique culture. By looking within that culture a business will be able to identify what is their unique differentiator. This impacts marketing which, in turn, impacts sales.