Storytelling has been around since we used to live in caves.
In business today, when technology is constantly creating change through disruption, stories are what creates engagement.
Be it with the employee or the customer or just the man-on-the-street.
Stories connect with the heart.
They create specific emotions.
Emotions that drive our decision-making.
It’s what tugs the heart before the hand dips into the wallet.
From a brand and business perspective finding the unique story results in:
- A unique differentiator
- Profitable engagement
It makes the brand human.