In marketing the first essential is getting attention from your target.

The second is communicating the differentiator

Third comes the communication part of branding or the tone, design, and message.

From a strategy perspective how do you get attention?

Here’s a couple of tips:

  1. Remember your customers and employees are human! Just like you.
  2. We all have information overload. Which makes us very selective of the message and content we give time to.

Bring clarity of thought and message.

Answer the ‘W.I.I.F.M.’—What’s In It For Me- very clearly.

Adapt the message to suit each communication channel

(Don’t put a fine print ad on a digital board on the sidewalk!)

Be true. Be real.

With the offer or brand message.

Have it supported by employees and their daily work stories.