Here’s a newsflash to all the businesses out there: your customers don’t care about you.

They (rightfully) care about themselves.

So if you want to impress them with your marketing, you need to make sure your marketing focuses on your precious customers, not yourselves.

That means focusing on their hopes, fears and values – not yours.

The moment you start making the customer the hero of your marketing, rather than you, your marketing will improve.