Every business should be on social media – but that doesn’t mean you need to be on every single channel.

The point of marketing is to get in front of your customers. And most of your customers are likely to congregate on just two or three main channels.

For some industries, that might be LinkedIn and Facebook. For others, it might be Instagram and Pinterest. 

It’s better to specialise in a handful of social media channels and do them well than to be on every single channel and do them half-heartedly.