Even though we live in a digital age, print marketing has never been more effective.
The reason is that the letterbox has never been emptier.
Before the internet, you would return home from work or school to find your letterbox stuffed full of print marketing – which meant, if you were a brand, it was really hard to get attention.
Now, you get home and find just a handful of things in your letterbox – which means those brands now find it easier to get attention.
That’s why print marketing has never been more effective.