That got your attention, didn’t it?

Injecting urgency into your marketing is a great way to attract people’s attention, because your customers get bombarded with hundreds of different marketing messages per day.

Injecting urgency is also a great way to make your customers take action, because it’s so easy for people to tell themselves they’ll do something later … but forget.

If you want people to pay attention to your marketing and act on your marketing, urgency can be a really successful tactic.