A lot of marketing copy is hard to read – which is strange, because the aim of marketing is to attract customers, not repel them.

That’s why your business needs to publish easy-to-read marketing. How? By using:

  • Simple words
  • Short sentences
  • Concise messages

That’s how we talk when we’re with our friends. Why? Because we want them to understand us.

Take the same approach with your marketing. Your customers won’t be impressed if you use big words, long sentences and complicated messages – they’ll be confused.