WORD*— What One Really Does!
What we say and what we do directly affects the relationships we are in.
It affects the TRUST in that relationship.
WORD works exactly in the same way for a BRAND too!
If you didn’t know that, now you do.
Brand speak + Brand delivery= BRAND EXPERIENCE
The words a brand uses in its conversations create the experience the customer feels.
Experience is what keeps the employee and the customer engaged with the brand.
What WORDs is your brand using?