It’s time to change your mindset about content marketing.

Stop thinking of your business as, say, an accountancy practice that does content on the side … and start thinking of it as a media company that does accounting on the side.

Once you take that approach, you’ll feel compelled not only to create content every day, but also to create content your customers regard as interesting, relevant and helpful.

That will establish your business as a trusted authority figure, which in turn will attract customers.