What is EAR?
Three pillars that hold up brand marketing.
How does it work?
When developing content always answer these three aspects.
Is the content entertaining?
Is it authentic?
Is it relevant?
Answering these three helps the content create the emotional connection with the customer.
By being entertaining it catches attention
By being authentic it resonates with the emotional need the customer has.
By being relevant it solves a problem or need the customer has.
Having these three covered will ensure your marketing communication speaks the language your customer does.