What is employee advocacy and how does it help a business?
Employee advocacy is an employee talking and promoting the brand they work for.
The advocacy adds a lot of credibility and creates trust through the fact that it’s someone who works for the brand.
Employee advocacy is not a premediated message.
It’s what the employee is doing for the brand.
It provides a human face that communicates authenticity.
Leading to developing a emotional connection between the brand and its users.
How do businesses get their staff to do the advocacy?
Employee engagement is key. It’s critical to have employees aligned with the business purpose, strategy and values.
Without this the employee will not be able to articulate the impact of their role.
Without being able to clearly talk about this impact the message that then comes through becomes a bit forced.
Having an engaged employee creates advocacy which results in trust leading to brand sales.