Every moment of the day there is a stimulus that our brain stores. That stimulus is called experience.
Employees are the ones creating the brand experience that customers feel.
For people in a business the right environment is critical.
The people behind the brand are the brand themselves.
A positive brand experience for employees is critical. It’s what gets translated as the customer experience through the behaviour and tone of communication the brand shows.
Our customers and prospects pick up the subliminal cues from the communication and interaction with the brand through its employees.
Where marketing and culture converge is where the brand experience is born.