Do you want your customers to consume your content marketing?

If so, you need to … wait for it … create content they care about.

Yes, really.

Here’s what that means – content they find interesting, relevant and helpful.

Here’s what that doesn’t mean – content your business wishes they found interesting, relevant and helpful (such as posts about your amazing products or extraordinary service).

Answer questions. Bust myths. Report news. Provide expert analysis. 

If you publish that sort of content, your audience will happily consume your marketing.