Does cause marketing help a brand?

Does cause marketing help a brand?

Yes. It allows a brand to create or associate with a cause that is dear to its community. Thereby developing an emotional engagement. A great way to create or associate with a cause is to take the CSR or corporate social responsibility program and weave it into...
Impact of leadership on brand personality

Impact of leadership on brand personality

Leadership is one of the foundation pillars for an effective and unique brand experience. It provides the clarity of purpose. Which engages employees with the vision of the brand. It manifests as the employee experience and results in being the culture. Leadership...
Using CSR as a marketing strategy

Using CSR as a marketing strategy

In today’s business environment it’s an absolute imperative for any business to clearly identify what value they are delivering. Simply because in that value lies the brand experience that brings engagement. Defining the brand experience starts with having clarity on...
How to get attention

How to get attention

In marketing the first essential is getting attention from your target. The second is communicating the differentiator Third comes the communication part of branding or the tone, design, and message. From a strategy perspective how do you get attention? Here’s a...