It’s not about you, and it never was

It’s not about you, and it never was

Here’s a newsflash to all the businesses out there: your customers don’t care about you. They (rightfully) care about themselves. So if you want to impress them with your marketing, you need to make sure your marketing focuses on your precious customers, not...
Take action RIGHT NOW!

Take action RIGHT NOW!

URGENT!!! That got your attention, didn’t it? Injecting urgency into your marketing is a great way to attract people’s attention, because your customers get bombarded with hundreds of different marketing messages per day. Injecting urgency is also a great way to...
How to get attention

How to get attention

In marketing the first essential is getting attention from your target. The second is communicating the differentiator Third comes the communication part of branding or the tone, design, and message. From a strategy perspective how do you get attention? Here’s a...