How do we identify brand risks in our marketing?

How do we identify brand risks in our marketing?

Brand risk has a financial and a reputation implication. What is brand risk? Traditional risk management does not provide brand risk a definition. It’s an output of other identified risk areas. In simple terms brand risk can be defined as threats to the brand...
Impact of leadership on brand personality

Impact of leadership on brand personality

Leadership is one of the foundation pillars for an effective and unique brand experience. It provides the clarity of purpose. Which engages employees with the vision of the brand. It manifests as the employee experience and results in being the culture. Leadership...
Why is brand experience important for employees?

Why is brand experience important for employees?

Every moment of the day there is a stimulus that our brain stores. That stimulus is called experience. Employees are the ones creating the brand experience that customers feel. For people in a business the right environment is critical. The people behind the brand are...