by 3MinuteMarketing | Aug 10, 2020
More marketing = more trust = more sales. Customers won’t buy from you if they don’t trust your business and don’t trust your products. So how do you win that trust? You do it by building a relationship with them – through marketing. The more times you get in front of...
by 3MinuteMarketing | Jul 13, 2020
A lot of marketing copy is hard to read – which is strange, because the aim of marketing is to attract customers, not repel them. That’s why your business needs to publish easy-to-read marketing. How? By using: Simple words Short sentences Concise messages That’s how...
by 3MinuteMarketing | Jun 8, 2020
Discounts are a shot-in-the-arm to get a sales spike or lift. But this works negatively for a brand. In order to meet revenue target requirements often brands take to periodic discounting. Leading to a perception of being a discount brand in the long run. Thus,...
by 3MinuteMarketing | Apr 13, 2020
How important is the talk about and on the brand? In talking about the brand lies a strong emotional connection that the brand has with its people. Employees talk about their work, their colleagues, their boss and the company. Customers talk about their experience...
by 3MinuteMarketing | Mar 9, 2020
“Stopping advertising to save money is like stopping your watch to save time,” Henry Ford famously said. Ford, who was one of the 20th century’s greatest entrepreneurs, knew what he was talking about. If you’re doing good marketing, it should be making you money,...
