Here’s why marketing drives sales

Here’s why marketing drives sales

More marketing = more trust = more sales. Customers won’t buy from you if they don’t trust your business and don’t trust your products. So how do you win that trust? You do it by building a relationship with them – through marketing. The more times you get in front of...
Talk to your customers like you talk to your friends

Talk to your customers like you talk to your friends

A lot of marketing copy is hard to read – which is strange, because the aim of marketing is to attract customers, not repel them. That’s why your business needs to publish easy-to-read marketing. How? By using: Simple words Short sentences Concise messages That’s how...
Why you shouldn’t cut your marketing during a downturn

Why you shouldn’t cut your marketing during a downturn

“Stopping advertising to save money is like stopping your watch to save time,” Henry Ford famously said. Ford, who was one of the 20th century’s greatest entrepreneurs, knew what he was talking about. If you’re doing good marketing, it should be making you money,...