What’s In It For Me?

What’s In It For Me?

What’s In It For Me? This is a question that, as customers, we always ask ourselves. As business owners if we can answer this question So as to exceed the expectation of a customer Can you imagine how powerful that brand’s marketing becomes? Doing this involves: 1️⃣...
You need to create content your customers care about

You need to create content your customers care about

Do you want your customers to consume your content marketing? If so, you need to … wait for it … create content they care about. Yes, really. Here’s what that means – content they find interesting, relevant and helpful. Here’s what that doesn’t mean – content your...
What is E.A.R?

What is E.A.R?

What is EAR? Entertaining Authentic Relevant Three pillars that hold up brand marketing. How does it work? When developing content always answer these three aspects. Is the content entertaining? Is it authentic? Is it relevant? Answering these three helps the content...