


You need to create content your customers care about
Do you want your customers to consume your content marketing? If so, you need to … wait for it … create content they care about. Yes, really. Here’s what that means – content they find interesting, relevant and helpful. Here’s what that doesn’t mean – content your...
What is E.A.R?
What is EAR? Entertaining Authentic Relevant Three pillars that hold up brand marketing. How does it work? When developing content always answer these three aspects. Is the content entertaining? Is it authentic? Is it relevant? Answering these three helps the content...