Are you using A.I.D.A?

Are you using A.I.D.A?

Is your brand working from the AIDA framework? Being entertaining catches attention. What gets attention gets seen. What’s entertaining generates engagement. And if it’s engaging it starts a conversation. Remember AIDA? Those in marketing will recall Awareness,...
How does culture impact marketing?

How does culture impact marketing?

Culture and marketing are inextricably linked. The internal experience that we call employee engagement and experience is the manifestation of culture tangibly. Culture is the environment in which business runs. The process, systems and leadership are the three things...
What is purpose in marketing and why is it important?

What is purpose in marketing and why is it important?

Everything starts with intent. Without that all activities are just that. Activities in isolation. At the time of developing the marketing strategy the question to ask is -As a brand what is it we want to do to create a legacy? This is where purpose comes in. It’s...