Are you using A.I.D.A?

Are you using A.I.D.A?

Is your brand working from the AIDA framework? Being entertaining catches attention. What gets attention gets seen. What’s entertaining generates engagement. And if it’s engaging it starts a conversation. Remember AIDA? Those in marketing will recall Awareness,...
You need to create content your customers care about

You need to create content your customers care about

Do you want your customers to consume your content marketing? If so, you need to … wait for it … create content they care about. Yes, really. Here’s what that means – content they find interesting, relevant and helpful. Here’s what that doesn’t mean – content your...
What is E.A.R?

What is E.A.R?

What is EAR? Entertaining Authentic Relevant Three pillars that hold up brand marketing. How does it work? When developing content always answer these three aspects. Is the content entertaining? Is it authentic? Is it relevant? Answering these three helps the content...