How does creating a challenge work better than discounts?
Discounts are a shot-in-the-arm to get a sales spike or lift. But this works negatively for a brand. In order to meet revenue target requirements often brands take to periodic discounting. Leading to a perception of being a discount brand in the long run. Thus,...
What is the heart connection?
What is the heart connection for a brand? It’s the authenticity of the message and of the brand’s purpose that creates the heart connection. It’s done through the brand being entertaining, authentic and relevant. That leads to connecting emotionally. When you connect...
What is E.A.R?
What is EAR? Entertaining Authentic Relevant Three pillars that hold up brand marketing. How does it work? When developing content always answer these three aspects. Is the content entertaining? Is it authentic? Is it relevant? Answering these three helps the content...
