What is the heart connection?

What is the heart connection?

What is the heart connection for a brand? It’s the authenticity of the message and of the brand’s purpose that creates the heart connection. It’s done through the brand being entertaining, authentic and relevant. That leads to connecting emotionally. When you connect...
What is E.A.R?

What is E.A.R?

What is EAR? Entertaining Authentic Relevant Three pillars that hold up brand marketing. How does it work? When developing content always answer these three aspects. Is the content entertaining? Is it authentic? Is it relevant? Answering these three helps the content...
Does cause marketing help a brand?

Does cause marketing help a brand?

Yes. It allows a brand to create or associate with a cause that is dear to its community. Thereby developing an emotional engagement. A great way to create or associate with a cause is to take the CSR or corporate social responsibility program and weave it into...