


Are you using A.I.D.A?
Is your brand working from the AIDA framework? Being entertaining catches attention. What gets attention gets seen. What’s entertaining generates engagement. And if it’s engaging it starts a conversation. Remember AIDA? Those in marketing will recall Awareness,...
How important is easy access for a customer?
Access means where is your brand available. Imagine you’ve advertised your brand. Resulting in potential customers actually looking for your brand be it online or in the shops. Beyond three web searches online to find where to get the brand or checking a couple of...