How Can a Brand Depict Company Values?

How Can a Brand Depict Company Values?

How your brand influences perception Impacts on the transactions you want. Who drives this influence? Employees. The best way to deliver on company values is always through its people. Investing in the employee experience Enabling communication by employees, on their...
Are you using A.I.D.A?

Are you using A.I.D.A?

Is your brand working from the AIDA framework? Being entertaining catches attention. What gets attention gets seen. What’s entertaining generates engagement. And if it’s engaging it starts a conversation. Remember AIDA? Those in marketing will recall Awareness,...
How important is easy access for a customer?

How important is easy access for a customer?

Access means where is your brand available. Imagine you’ve advertised your brand. Resulting in potential customers actually looking for your brand be it online or in the shops. Beyond three web searches online to find where to get the brand or checking a couple of...
Why is brand experience important for employees?

Why is brand experience important for employees?

Every moment of the day there is a stimulus that our brain stores. That stimulus is called experience. Employees are the ones creating the brand experience that customers feel. For people in a business the right environment is critical. The people behind the brand are...