Impact of leadership on brand personality

Impact of leadership on brand personality

Leadership is one of the foundation pillars for an effective and unique brand experience. It provides the clarity of purpose. Which engages employees with the vision of the brand. It manifests as the employee experience and results in being the culture. Leadership...
Don’t use corporate propaganda in your marketing

Don’t use corporate propaganda in your marketing

We don’t like consuming the corporate propaganda that other companies put out. So why would customers enjoy consuming ours? Businesses need to stop talking about how wonderful they are. Instead, they should talk about their customers – about their hopes, fears and...