What is Coopetition?

What is Coopetition?

It is a coined word that comes from competition and cooperation. Simply said coopetition is where you join hands with your archrival or your competitor to jointly provide a benefit, through two brands, to the same target audience. From a business perspective, doing...
How Can a Brand Depict Company Values?

How Can a Brand Depict Company Values?

How your brand influences perception Impacts on the transactions you want. Who drives this influence? Employees. The best way to deliver on company values is always through its people. Investing in the employee experience Enabling communication by employees, on their...
How Employees Show Company Values

How Employees Show Company Values

How important is what employees say when it comes to communicating the company values? What employees say matters. It affects the brand’s image and the company’s reputation. Representing the core values is a key deliverable that employees are responsible for. Many a...
What’s In It For Me?

What’s In It For Me?

What’s In It For Me? This is a question that, as customers, we always ask ourselves. As business owners if we can answer this question So as to exceed the expectation of a customer Can you imagine how powerful that brand’s marketing becomes? Doing this involves: 1️⃣...