How storytelling helps a brand

How storytelling helps a brand

Storytelling has been around since we used to live in caves. In business today, when technology is constantly creating change through disruption, stories are what creates engagement. Be it with the employee or the customer or just the man-on-the-street. Stories...
Don’t use corporate propaganda in your marketing

Don’t use corporate propaganda in your marketing

We don’t like consuming the corporate propaganda that other companies put out. So why would customers enjoy consuming ours? Businesses need to stop talking about how wonderful they are. Instead, they should talk about their customers – about their hopes, fears and...