What is employee advocacy?

What is employee advocacy?

What is employee advocacy and how does it help a business? Employee advocacy is an employee talking and promoting the brand they work for. The advocacy adds a lot of credibility and creates trust through the fact that it’s someone who works for the brand. Employee...
Talk about the benefits, not the features

Talk about the benefits, not the features

People buy the hole, not the drill. So when you’re doing marketing, you should focus not on the features of your product but about the benefits the customer will receive. The great thing about benefits-based marketing is that it forces you to put the spotlight on your...
How storytelling helps a brand

How storytelling helps a brand

Storytelling has been around since we used to live in caves. In business today, when technology is constantly creating change through disruption, stories are what creates engagement. Be it with the employee or the customer or just the man-on-the-street. Stories...