Are you using A.I.D.A?

Are you using A.I.D.A?

Is your brand working from the AIDA framework? Being entertaining catches attention. What gets attention gets seen. What’s entertaining generates engagement. And if it’s engaging it starts a conversation. Remember AIDA? Those in marketing will recall Awareness,...
W.O.R.D. is really very important

W.O.R.D. is really very important

WORD*— What One Really Does! What we say and what we do directly affects the relationships we are in. It affects the TRUST in that relationship. WORD works exactly in the same way for a BRAND too! If you didn’t know that, now you do. Brand speak + Brand delivery=...
Here’s why marketing drives sales

Here’s why marketing drives sales

More marketing = more trust = more sales. Customers won’t buy from you if they don’t trust your business and don’t trust your products. So how do you win that trust? You do it by building a relationship with them – through marketing. The more times you get in front of...